Loading...
Skip to Content
MUVEFX-small MUVEFX-large
Motion Graphics, 3D Animation, Video Editing, Visual Effects

Motion Reel

(No generative AI used in this reel)

A showcase of motion design and visual effects delivered across broadcast, digital, and streaming platforms. Featured work includes 3D motion for HGTV, Food Network, and Discovery+, alongside 2D/3D graphics and video production for national agencies.
  • Project : The Rebate Rally
  • Client : Municipal Gas Authority of Georgia
  • Agency : Best Behavior Creative Club
  • Role : Motion Designer & Animator
  • Tools : After Effects, Photoshop, Illustrator

Animated a high-energy kinetic typography advertisement by transforming client-provided design assets and a voiceover track into a high-momentum commercial spot. Translating multi-layered Photoshop and Illustrator source files directly into After Effects, I matched the client's original style frames exactly while rigging snappy text movements, rhythmic text pops, and energetic spatial transitions. Every graphical element was precisely synchronized to the pacing and cadence of the voiceover track to maximize visual momentum, driving strong viewer engagement throughout the entire spot.

  • Project : USMC Interactive Hubs
  • Client : United States Marine Corps
  • Agency : JWT (J. Walter Thompson)
  • Role : Lead 3D Artist | Motion Designer
  • Tools : Modo, Photoshop, After Effects

Delivered high-fidelity 3D assets across two recruitment initiatives. First, I created interactive weapon and vehicle models for real-time 3D web viewing on Marines.com. Following that success, I led a team of three under a tight deadline, directing texturing and modeling tasks to deliver an immersive console dashboard experience across Xbox Live and PlayStation Network. Using Modo, Photoshop, and After Effects, I modeled and animated a mechanically accurate M16A4 rifle with an exploded-view field-strip sequence, integrated a 2D HUD overlay, and created supporting assets to layer over photographic backgrounds.

  • Project : Show Opener and 3D In-Shows
  • Client : Pie Town Productions
  • Network : HGTV - WarnerBros.Discovery
  • Role : Motion Designer - 2D/3D Animator
  • Tools : C4D, After Effects, Photoshop, Illustrator

Designed and animated a complete broadcast graphics package for HGTV's Izzy Does It, delivering a cohesive visual system to match the show's fun, personality-driven style. Working from style guidelines provided by Pie Town Productions, I built a 45-second 2D animated show opener and developed the full in-show graphics suite, including lower thirds and network bugs. I took full creative ownership of the 3D segments, establishing the visual style from scratch and producing animated floor plan visualizations for eight episodes to communicate layout transformations clearly and engagingly.

  • Project : 3D In-Show Animations
  • Client : Fog Edge Media
  • Network : HGTV & Discovery+
  • Role : Motion Designer | 3D Animator
  • Tools : C4D, After Effects, Photoshop

Created photorealistic 3D animations and architectural visualizations for multiple seasons of HGTV Dream Home and Smart Home to bring each featured property to life for a national television audience. Working from plans and reference materials, I built complete interior and exterior environments from the ground up, handling all modeling, texturing, lighting, and animation. I produced cinematic flythroughs, animated room reveals, and composited CG elements into live-action footage, consistently delivering broadcast-quality visuals under tight schedules while balancing photorealism and render efficiency.

  • Project : Our Story, Your Future
  • Client : NAPA Auto Parts
  • Agency : Sagepath
  • Role : Videographer, Editor & Motion Designer
  • Tools : Premiere Pro, After Effects, Panasonic Lumix

Produced a high-impact franchise owner testimonial video for NAPA Auto Parts to inspire prospective owners and strengthen brand loyalty through authentic, cinematic storytelling. Collaborating on-site with Sagepath’s creative director and producer, I led all video and audio capture, managing multi-camera setups for owner interviews and shooting supporting b-roll footage. I then owned the entire post-production pipeline from initial editorial layout to final delivery, cutting the narrative arc, designing and animating the custom motion graphics package, and finishing the project to strict NAPA brand standards.

  • Project : Billy the Goat - Event Promo
  • Client : Deep Well Farm
  • Agency : MUVEFX
  • Role : Copywriter, Photographer, Editor, prompter
  • Tools : Photoshop, Nano Banana, Veo2, ChatGPT

Developed an engaging social media campaign for Deep Well Farms to promote their fall agritourism season and drive event attendance. I conceived and produced a three-part series of AI-generated short videos starring "Billy," a vlogging farm goat, utilizing Nano Banana and Veo2 to bring the original character concept to life. Writing all original dialogue and directing the narrative arc across the series, I successfully highlighted key attractions—including the pumpkin patch, corn maze, and mega slides—in a way that perfectly aligned with the farm's warm, community-driven personality.

3D Generalist

Turning a lifelong obsession with 3D design into striking visual realities. From major national brands to personal experiments, every render is driven by a deep love for the craft. Today, I’m continuing to evolve my craft by expanding into Unreal Engine and integrating generative AI workflows.

About

Professional Summary

LAURENCE

JONES

3D MOTION DESIGNER | CREATIVE LEAD

At my core, I’m a dedicated 3D generalist driven by cinematic storytelling and animation. With nearly two decades of experience, I’ve become highly versatile across the production pipeline. This flexibility allows me to comfortably guide projects from concept to completion, whether delivering multi-platform assets for agencies and studios or providing full creative direction and execution for small businesses. Moving forward, my focus is on securing a full-time Senior Motion Designer or Associate Creative Director role where I can step in as a reliable partner to contribute to great design and support a strong team. If you have an open role in mind, I'd love to connect and chat.


Experience
Sr. Motion Designer | Creative Lead (Freelance)
MUVEFX | 2022 - Present

Knoxville, TN, US (Remote / On-location)

Deliver ongoing motion design and 3D animation for agencies and production companies, including projects for HGTV. Provide full creative direction, graphic design, scriptwriting, videography, and editing for small-business clients to produce multi-platform social media content. Integrate generative AI into the production pipeline to speed up the creative process and accelerate asset creation.



Motion Designer (Contract)
Warner Bros. Discovery | 2016 - 2022

Knoxville, TN, US (On-site)

Designed and animated 3D on-air graphics for HGTV, DIY Network, Food Network, Cooking Channel and Discovery+. Contributed to refined animation workflows that increased rendering pipeline efficiency and visual quality. Assisted with look development and delivered engaging, on-brand assets under tight broadcast deadlines.



Motion Designer | Videographer (Freelance)
LJ-Arts | 2010 - 2016

Knoxville, TN, US (Remote / On-location)

Executed end-to-end video production and 2D/3D motion graphics for national advertising agencies, corporate clients, and regional businesses. Handled on-location videography setups encompassing full audio, lighting, and camera work for multi-platform marketing campaigns, commercial spots, and interviews. Created various visual deliverables ranging from custom 3D animations and 2D kinematic explainers to promotional video content.

Education
Savannah College of Art and Design

BFA: Visual Effects | Magna Cum Laude
Savannah, GA, US


Pellissippi State Community College

AAS: Communications Graphics Technology
Knoxville, TN, US

Skills & Tools

MOTION & 3D PRODUCTION • Motion Graphics • 3D Animation • Look Development • Compositing • Camera Tracking • Cinema 4D • After Effects

VIDEO & POST-PRODUCTION • Videography • Scriptwriting • Audio Capture • Lighting Setup • Video Editing • Premiere Pro

DESIGN & ART DIRECTION • Creative Direction • Style Frames • Vector Graphics • Layout Design • Photoshop • Illustrator • InDesign

PIPELINE & WORKFLOW •Asset Management • Production Tracking • On-Premises & Cloud Render Farms • Generative AI workflows

Brands Served

BRANDS SERVED: • HGTV • DIY Network • Food Network • Cooking Channel • Discovery+ • Coca-Cola • NAPA • U.S. Marine Corps • The Home Depot (Among others)

FEATURED SERIES: • Flipping 101 • Windy City Rehab • Stone house Revival • The Renovator • Izzy Does It • House Hunters - All Stars (Among 15+ Series)

CELEBRITY & SPECIALS: • Renovation Realities: Dale Earnhardt Jr. & Amy • Super Size My Pool w/ Mario Lopez • HGTV Dream Home and Smart Home

Interests
Beyond my professional life, I prioritize quality time with my family and immersing myself in nature. You can usually find me recharging outdoors, whether I'm camping in the mountains, paddling down a river, or hitting the slopes.

Ready to discuss
your project?

Every great project starts
with a conversation.

Let's work together!

I’m actively seeking a local or remote full-time role and am available to start immediately. I’m also open to exploring freelance or contract opportunities. If you have a project or position that feels like a good fit, I’d love to connect with you.

Location:

Knoxville, TN, USA
(Remote/Hybrid)

Connect with me

All the fields are required